Marketing and Communication Content Validation Software

The acceleration of digital production requires optimising the marketing content validation process.

Every day, your teams and agencies produce image, video, audio, or document content. However, ensuring the quality of this content is not always easy. Whether it's about substance, form, brand image, or respecting copyrights, it can often be a headache.

The consequences of inadequate verification can be significant for the company:

• Publication of incorrect content
• Use of inappropriate terminology and expressions
• Misuse of brand guidelines
• Improper use of visuals

It is understandable to want to implement a rigorous validation system. However, this often clashes with the challenging reality on the ground:

• Creatives are under pressure to meet deadlines
• They do not want complicated solutions ("Workflows are an engineer's thing, we're creatives")
• Validators usually don't have time for content
• Makeshift solutions using emails and attachments are unmanageable

Our marketing content validation software

There are, however, simple solutions to improve this validation process. At Keepeek, we offer a software solution for validating marketing and communication content. We drew inspiration from agile tools, especially Trello, which is widely used by the marketing and communication community.

The idea is to present the validation flow in the form of columns. Media moves from left to right, following the different stages. Users can view one or more columns depending on their privileges. They can drag and drop items into the next column. Other users are notified when new media appears in the column they are responsible for.

The difference with Trello is that here, we aren't moving Post-its (or tasks), but the actual media files.

This system is enhanced with Keepeek’s built-in features such as:

• Image, video, and document annotation
• Version management and automated versioning
• Version comparison
• Media commenting and tagging module

Our board solution for marketing content validation is a simple and practical offering. Most users don’t require prior training to use it.

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